Ayşe Birsel and Bibi Seck co-founded New York design studio Birsel + Seck and have been designing award-winning products for more than 20 years for Fortune 500 companies. A Fulbright Scholar with design degrees from Pratt Institute and the Middle East Technical University in Ankara, Turkey. She introduced her user-centered, humanistic creative process, Deconstruction: Reconstruction™ in a 2015 book, Design the Life You Love (Ten Speed Press), as well as workshops and podcasts. Born in Paris and raised between Paris, London and Dakar, Seck earned a Master’s degree in industrial design from ESDI Paris and worked as lead designer at Renault for 12 years, guiding large design teams through complex problems and earning two Car of the Year awards. He founded Dakar Next, a design studio-laboratory in Senegal to bring good design practices to West Africa and showcase their economic value.