He was born on December 18th, 1958, in Bahia Blanca which is a coastal town in Argentina, and graduated from Industrial Design Department in 1984. He has taught lessons in Domus Academy which he had the master’s degree in 1986, and in Architecture Faculty of Milan Technical University. In Studioruiz which was founded by himself, he worked with various world famous brands. Ruiz has participated in many design and interior architecture focused events and exhibitions in Italy, France, Finland, Germany, Japan, The Netherlands, England and the USA. He has created the brand called Lessdesign with Anna Lombardi in 1994, with the purpose of developing industrial projects. The designer had been working on packaging, interior design, store design, event and exhibition design in Studioruiz. The designer died at the age of 60 in Milan.